承吉祥 X 厚禮牛設計

傳承美味，翻新年味

這是一個充滿挑戰性的專案

我們大膽突破傳統中式年菜的既定拍攝方式，

將全新的品牌視覺調性融入畫面，

為經典年味注入更時尚、鮮明的風格。同時，

也忠實呈現品牌精神：「承襲一桌美味，傳遞充滿人情味的祝福。」

與 厚禮牛 攜手合作的過程中，

我們深刻感受到他們對細節的極致掌控，

以及對完美的不懈追求。

這份執著，讓我們彼此產生強烈的共鳴，

也讓這次的作品不僅是一組影像，

更是一場關於家人、團圓與美味的傳承。

這份美好，將繼續延續下去。

–

Honoring Tradition,

Redefining Celebration

This was a truly challenging yet rewarding project

one where we broke away from the

conventional aesthetics of

traditional Chinese New Year dishes

and infused a fresh brand identity

and color palette into our visual storytelling.

While embracing a new perspective,

we remained true to the essence of

the brand: “Honoring a table of flavors,

passing on heartfelt blessings.”

Collaborating with Hou Li Niu allowed us to witness firsthand their

meticulous attention to detail and relentless pursuit of perfection

a passion we wholeheartedly share.

This project was more than just photography;

it was an opportunity to capture the essence of family, tradition,

and the warmth of a shared meal.

A legacy of flavors, beautifully carried forward. 

–

Client｜承吉祥

Project｜ 厚禮牛設計

Photographer ｜ Ryzn Chang

Food Stylist ｜ Kelly

Produce｜SINQA.Studio

Camera ｜Sony A7R5